Newfoundland and Labrador Tourism Assurance Plan Implementation Begins

Dec 17th, 2013

Partners of the Newfoundland and Labrador Tourism Board are beginning the implementation process for the Newfoundland and Labrador Tourism Assurance Plan (TAP). Hospitality Newfoundland and Labrador and the five provincial Destination Management Organizations are now contacting operators directly to encourage those that have not already done so, to take steps to become TAP compliant.

All tourism services and attractions outside the outfitting sector must meet the TAP standards by May 31, 2014. Operators in the outfitting sector must meet the TAP standards by December 31, 2014. The December deadline applies for the outfitting sector only as the deadline has been set to coordinate with the workflow and planning cycle of the outfitting sector, which is slightly different than other sectors in the tourism industry.

Operators that are not compliant by the specified deadline dates will not be eligible to participate in 2015 provincial marketing and promotions or membership and/or partnership opportunities with Hospitality Newfoundland and Labrador (HNL) and/or the provincial Destination Management Organizations (DMO’s).

Operators that already meet all of the minimum standards are encouraged to ensure this is reflected in TDMS via the Tourism Operator Profile. While the deadlines for compliance are several months away, it would be very helpful if operators that have already met the standards indicate compliance on their TDMS profiles now.

Operators may update their TDMS Tourism Operator Profile at anytime by logging into the TDMS web update system or by contacting the TDMS Team at the Department of Tourism, Culture and Recreation: Tel: (709) 729-5599; Email:

Those operators that are concerned they may not meet the standards are encouraged to contact one of organizations listed below for further direction on where to access resources to meet these standards.

For more information on TAP please click or contact one of the following:

Hospitality NL: 1-800-563-0700
Destination Labrador: 709-896-6507
Go Western Newfoundland: 709-639-4784
Adventure Central: 709-489-9887
Legendary Coasts of Eastern Newfoundland: 709-725-1687
Destination St. John’s: 709-739-8876
Newfoundland and Labrador Outfitters Association: 709-639-8238

The Tourism Assurance Plan (TAP) will ensure that Newfoundland and Labrador’s tourism industry is able to remain competitive with other national and international destinations. TAP involves five common minimum standards that are aimed at promoting tourism organizations that provide quality travel experiences and assist tourism services and attractions improve the way they operate.

1. The ability to communicate and receive messages from customers by telephone, email and an online presence; and at a minimum, accept credit and/or debit card payment and respond to inquiries on a daily basis.

2. Possess and maintain valid licenses, permits and all other regulatory requirements to operate.

3. Maintain current and sufficient levels of liability insurance. Proof of insurance to be provided upon request.

4. Must deliver actual experiences or services being promoted and/or offered to the consumer.

5. Must be in good standing with Tourism Assurance Plan’s complaints procedure.

The TAP is a significant step forward for the tourism industry in Newfoundland and Labrador. It will increase consumer/traveller confidence in the services and attractions we offer and contribute to the overall sustainability of our industry. All partners of the NL Tourism Board have endorsed this plan and will collaborate, in the future, to enhance quality assurance standards of the industry.


In the press
All Press
Ghost Towns, Puffins And Unspoiled Views
Oct 30th, 2014
Elaine Glusac

Elaine Glusac visits the Bonavista peninsula and finds a world filled with mystery and wonder. 

Read full article
All News

The LCEN Board of Directors and staff are pleased to present the 2015-2016 Annual Report, as presented at the 2016 Annual General Meeting, in Portugal Cove South. To download the Annual Report, pl...

More details